Studio Robazzo
Innovation by Design

Journal

Custom Trade Show Booths to Suit Unique Brands

 
A great example of the overwhelming, over-standardized tradeshow. Photo from the Who'sNext Tradeshow.

A great example of the overwhelming, over-standardized tradeshow. Photo from the Who'sNext Tradeshow.

Chances are if you are in business, you have experienced a trade show. The word conjures up large open spaces subdivided by pole and drape barricades, fluorescent overhead lighting, vendors crammed in to efficient 8' x 10' cubicles. This model has expanded to include health and wellness expos, special interest conventions, technology fairs and leadership conferences, in addition to business and entrepreneurship. In a trade show, impactful graphics that create an eye-catching visual presence are key in setting yourself apart from the crowd of similarly designed rows of cubicles.

 
Standard-issue trade show design from the Trade Show Design Pros

Standard-issue trade show design from the Trade Show Design Pros

Event-based marketing seems to be increasingly formulaic, delivering template booths that are "custom" only to the degree that you can include your company logo and choose the photos that decorate the banners and table wraps. Design in the trade show industry typically amounts to little more than automated creativity in the form of template selection and graphic uploading.
And yet marketers, trade show experts (and common sense) dictate that a unique experience for the customer is one of the most effective marketing tools, especially in an environment as competitive for your customers' attention as a trade show. 

 

Custom Options to Represent Your Brand

Studio Robazzo designed this custom modular outreach booth for Pacific Rim College. See the project in detail here.

Studio Robazzo designed this custom modular outreach booth for Pacific Rim College. See the project in detail here.

Customized trade show solutions allow for unique approaches to the standard 8' x 10' pipe and drape problems. With a trade show booth customized to your specific needs, building in surprising and unique features is part of the process. Bespoke design enhances brand representation by creating a novel experience for the viewer, and by meeting the individual needs of your brand's marketing experience.

In the past we've had the good fortune to create several custom booths for our clients. Read on for examples of our unique trade show booth solutions. 

 

Pop-up Portable Trade Show Booth

Pacific Rim College needed a portable and impactful design that could represent their brand on the road, presenting us with an important challenge: portability.

  • Highlight four distinct programs
  • Pack into a suitcase compatible with Air Canada's checked baggage regulations
  • Easy to assemble/disassemble
  • Impactful visual presence

This pop-up booth is both visually intriguing and informative, meeting the needs of the client in a simple and elegant way. Our graphics department created beautiful fabric panels featuring photography and descriptions to suit the programs at Pacific Rim. The fabric was sewn together at our Studio, and standard PVC connections create the frames. The entire set-up is easy to construct, using PVC parts that slide together and a fabric sleeve that fits over the frame and attaches using velcro. Read more about it on our project page.

 

Unique Custom Trade Show Booth

For KGOODPHOTO, a local photographer representing herself and her sister brand, TheGROVE, a variety of needs were identified: 

  • Housing for a video screen
  • A stand for a desktop computer
  • Two unique brand representations
  • Most importantly a unique, eye-catching design to stand out from the very competitive wedding trade show crowd. 

The solution we provided was a graphic, eye-catching frame that had visual impact. The booth was simply constructed, using dimensional lumber and re-purposed cardboard. This project succeeded because it had a strong graphic design component to tie together the simple materials. You can see more process and detail photos on our project page here.

Trade shows are an essential part of marketing to prospective clients as well as maintaining your presence amongst competitors in your market, but they don't have to be mundane. Using a custom design can elevate your presence at tradeshows to make you stand out from the standard issue banner booths. Contact us for competitive pricing options that suit the needs of your business.