E:Ne Sake Bar
When the owners of NUBO Japanese Tapas were ready to open their second location, a high-end sake bar right next door to their flagship restaurant, they reached out to the Robazzo team for a complete branding package including logo, photography, website, and interior decor that would reflect their new brand image.
For the logo, we opted for a simple textured black and metallic gold colour palette to reflect the high-end nature of the sake bar. By turning the accent over the second “e” in E:Né into a sprig of rice, we alluded to the origin of this delicious Japanese drink. For the interior, we chose tactile yet minimalistic materials including “Shou Sugi Ban” (traditional Japanese charred wood), natural wood, and leather. Similar to the branding itself, the backdrop remained almost entirely black, with gold accents throughout. For the walls, we used parametric tools to reimagine traditional Japanese patterns and laser-cut 6 custom screens to reflect the feel of the branding within the space.
The branding, website, and interior came together to create a cohesive identity, making E:Né quickly become a staple for those who love sake and high-quality Japanese cuisine. The interior décor was featured in YAM Magazine’s Design Ideas segment in March 2019.