TEDx Victoria 5

The Challenge

Studio Robazzo was asked to design and sculpt the entire aesthetic feel of TEDXVictoria 5, including print design, way-finding, and a large-scale stage installation. With the theme "Impact" in mind, we set off to represent the idea in a way which would have minimum impact environmentally.

Our Approach

The giant "lightberg", constructed entirely of recycled cardboard from businesses in our neighbourhood, was first made digitally before each piece was precisely laser cut. The booklet contained speaker and event details, an engaging social media bingo game, maps and other information about the event. We also designed and created a series of way-finding and informational signs which were placed at each of the venue locations for the event.