Vancouver Island Salt Packaging

The Challenge

For Canada's 150th birthday, Vancouver Island Salt Company released a delicious sampler of their artisanal salts. They approached us to design the packaging for this limited-edition salt sampler based on Canada's four major terroir: Ocean, Mountain, Forest and Prairie.

Our Approach

Using the geometry from the Canada 150 emblem, we created abstract illustrations for of each terroir, which were featured on both the individual labels as well as the outer box wrap.