WomenMD Branding & Website
Dr. Virginia Gooderham came to us seeking a clean and approachable brand & website for her brand new women’s healthcare clinic in Victoria, BC. A big part of the challenge was to balance the professionalism of a medical practice with the relatability and approachability of a good friend; more than just a doctor’s office, womenMD offers a variety of lifestyle medicine services and classes for a balanced, holistic & healthy life.
After several iterations of the logo concept, we landed on a bold & rounded font, for approachable professionalism, and a figure-drawn woman with watercolour accents as the branding of the clinic. Our team then distilled a zillion emails of information into a beautiful and cohesive website, where patients can easily find all the information they need.
It’s safe to say that Dr. Gooderham and her team are very happy with their beautiful and functional website!