Books & Shenanigans

The Client

Books & Shenanigans is a brand new, yet-to-be-launched bookstore set to open in Victoria, BC.

The Challenge

Kerri, the founder of Books & Shenanigans, came to us with her idea for a vibrant, welcoming brand that visually lets people know: reading is a fun activity! Her inspiration included photos of the famous Manhattan apartment from the TV show Friends, and Kerri let us know that’s the cozy atmospheric vibe she was going for.

Our Approach

We opted for a funky-feeling theme of bright colours, retro-inspired fonts, and hand-drawn shapes to give this brand identity a foundation in the physical realm, since reading books is one of the only non-digital activities we have left. We played with the registration of the letters in Shenanigans to give it an extra playful energy.

The Result

The resulting brand is approachable and fun, appealing to both children and curious adults alike.