Dr. Meghan Dougan Branding Package

The Client

Dr. Meghan Dougan is a practicing Naturopathic Doctor based in Squamish, BC. Her focus is on treating patients holistically using natural remedies and healthy lifestyle suggestions.

The Challenge

Meghan came to us seeking a complete overhaul of her external-facing brand, from the ground up. She had a DIY logo and website already but recognized that it wasn’t doing justice to the calm, comprehensive, and caring service she provides.

Our Approach

After doing some internal discovery and mood boarding, our team set forth to encapsulate the essence of Dr. Meghan Dougan in a clean and elegant logo. We went back and forth a few times before settling on a classy “MD” monogram, accented by a single pale green leaf. We chose neutral colours for the brand that would speak to her natural approach, and carefully paired fonts to make a professional but not-too-clinical impression. This was accompanied by lovely on-brand photography by Kim Kosta Creative in Vancouver.

The Result

The resulting brand and website are gentle, beautiful, and cohesive, giving prospective patients a clear visual idea of what to expect when visiting Dr. Dougan: gentle & professional care.