The IUD Clinic Branding Package

The Client

The IUD Clinic is a specialized women’s reproductive health clinic in Langley, BC offering a spectrum of services including IUDs, subdermal implants, HPV, pap testing, and more.

The Challenge

We were approached to overhaul the brand and website of the IUD clinic, making it more modern and approachable so as to appeal to a demographic of young(ish) women.

Our Approach

Our main concept for the project revolved around celebrating the female body, which is visible in both the logo design as well as on the website. We stuck to a pink-focussed colour palette since the subject of the brand is very feminine, and chose to pair that with exclusively black and white photography to keep a consistent feeling across marketing materials.

The Result

The resulting brand is classy, feminine, and just a little bit sexy (this is sexual health, after all); a far cry from the medical industry standard of everything feeling very clinical and dry.