Cube Food Box Branding Package

The Client

Cube Food Box is the newest creation of the celebrated Victoria-based Nubo Group, owners of Nubo Japanese Tapas, E:Né Sake Bar and Cera Korean Restaurant.

The Challenge

We have worked closely with the Nubo Group on various aspects of their existing restaurants, and were approached once again to brand their newest venture: a healthy take-away Japanese-inspired eatery in Victoria’s downtown core.

Our Approach

Drawing off of the name “Cube”, which represents the way individual food containers will be stacked into meals, we set out to create a simple and memorable brand for this hip new fast casual lunch spot. Our logo concept is based on the silhouette of a 3-dimensional cube, and the colour scheme represents the large variety of ingredients and options that will be available. We also created a set of custom icons for various dietary restrictions, designed a poster for the window during construction, took photos of the delicious food, and created a landing page website for the new establishment.

The Result

Like the food that’s served, our brand identity for Cube Food Box is fun, fresh and memorable.