HeardThat Branding Package
The Client
HeardThat is a Vancouver-based technology company with a revolutionary product for those who suffer from hearing loss. Using advanced machine learning, HeardThat turns your smartphone into a sophisticated hearing assistive device that brings out the conversation in noisy social situations.
The Challenge
The team at HeardThat came to us seeking a clean & distinctive brand identity that would appeal to their target audience. We got to work designing a complete brand package for HeardThat including logo, app icon, brand guidelines, business cards, trade show booth, email marketing templates and website design.
Our Approach
Since the target demographic is generally older, we designed a brand identity that is timeless instead of trendy. The soft colour palette and easily legible font were chosen to communicate the ease of mind that users of the app experience while using it, and the overall aesthetic is designed to feel comfortable and inviting.
The Result
The resulting brand is a simple and professional identity for a truly remarkable and innovative product.