YogiTunes Branding Package

The Client

Local tech company YogiTunes is a ‘spiritual spotify’, streaming an extensive selection of high-vibration music curated by world-class DJs. The tracks and playlists on YogiTunes are perfectly suited for yoga, meditation and other healing arts. Most importantly, all artists represented on YogiTunes are paid fairly for their content, and performance rights are built in to protect yoga teachers who play music in a public class setting.

The Challenge

Our friends at YogiTunes approached Robazzo seeking a sleek new brand identity for their streaming service, both online and in-app. Alex and Naomi needed a brand that would maintain a connection with their company’s spiritual roots and mandate while also propelling the it forward into the modern age and attracting a wider audience as yoga and meditation become increasingly popular worldwide.

Our Approach

Using the organic shapes created by cymatic vibrations as a base, we created a mandala-esque logo for the refreshed brand. We also took on the creative direction and photography for their new identity, pulling colours from the photo shoot into the brand guidelines. Finally, we put it all together into a clean and cohesive website, yet to be launched.

The Result

The refreshed YogiTunes brand strikes a balance between sacred and tech, alluding to the way this innovative company is using external technology to help its users develop their internal selves.